I first came across CULT of YOUTH on Instagram last year… And it wasn’t long before I could see how utterly incredible Kelly, (founder) really is. She is the ultimate #MumBoss. An amazing Mama, juggling her gorgeous-chops little boy between everything life throws at you and this wicked jewellery business. She’s a total mega babe who is 110% dedicated; with her passion and frank honesty pouring out through her day-to-day postings. (Kelly generally responds to emails and comments with her son on her lap or in the middle of the night – quite likely both scenario’s at the same time (having received just a few 2am emails from her myself!). I literally have no idea how she’s doing it… I’m pretty sure she’s made of magic?!).
Kelly makes all her jewels by hand – the majority made to order – back in England. When Eli was Elvis’ age, I could barely make it to to the shops… (see, told you she was made of magic!) Not only does this mean that each piece is made with her love and care, it also makes her jewels extra special. (Yours
probably has might have even been made with a little added midnight magic too).
I instantly fell in love with the ace of base MOTHER necklace…
…and then one day this beautifully wrapped
(and ever so slightly psychedelic) parcel arrived on my desk in Berlin. My necklace hasn’t left my neck since (well, I will point out – it does come off for showers and bedtime – she’d probably slap my wrists otherwise).
CULT of YOUTH, may well be famous for the signature #MAMAChain (now available with added skulls, ‘cos you know, us Mum’s do enjoy Rocking and Rolling still), but do check out Kelly’s other products too as they’re proper good – from personalised slogan necklaces to dainty initial pendants in Gold, Silver and Rose Gold. Gift wrap is also available now, making your jewels fit for a magpie’s nest from the get go; whether it’s a surprise for your loved one, or a well earned treat for yourself.
Basically, I’m really very proud to be a Mama / Mother / Mummy / Mammy / Mum / Mam
/ Mummy Dinosaur. Being a parent is a daily struggle – and we’re all in it together, one way or another. Wearing a statement necklace, made by a Mama, who went through a struggle to present it to you, is so exceptional I can’t even get it into words. It’s admirable and inspiring and everything inbetween. As a real human being, Kelly is one of the most honest Mum’s I’ve come across. Her raw emotion hits every nerve within me. So truthful and so eloquent. From Mother to Mother, the Sisterhood is real.
All the loves Kelly – keep doing what you’re doing pet, you’re bloody amazing!
Shop all CULT of YOUTH products: Click Here
CULT of YOUTH was created early Autumn 2011 by head designer, London trained silversmith Kelly Seymour. Forged out of chaos in a Hackney warehouse, the first collection of heavy cross chokers and silk bound animal bones launched at London Fashion Weekend that autumn. Two years at Portobello market followed which led to meeting head accessories buyer at Urban Outfitters with three subsequent seasons in stores including Oxford Circus, Paris, Copenhagen, Amsterdam and Berlin.
*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*.
“Shy bairns get nowt”. For those who don’t understand what this means… I shall explain! This well known phrase (an overused phrase by oneself!) translates to: a shy person doesn’t get anything without asking for it.
I absolutely LOVE this mug. My dear friend Christie bought me it for my birthday this year, but due to Royal Mail being HORRENDOUS the birthday gift not only arrived smashed to smithereens but as we were out at time, it was put into a food caddy that was FULL of food at the time. (I honestly don’t know where to begin with that one!).
A few weeks ago, we went back to Newcastle for the first time in 6 years, where we had once lived for 4 years, to visit our lovely friends Christie (who sent me the mug!) and Adam. Our Motherland is a 1 hour drive from Newcastle, so we used a lot of Geordie lingo to begin with, but living in Newcastle gave me a proper tongue from the Toon! This mug is perfect for me and I couldn’t wait to get it replaced!
I managed to get the mug back Daaaaaahn Safff in one piece, I’m hoping it remains the case!
Wot Ma Like is an ingenius brand from husband and wife team, Jo & Nick Burrows, who set up the Geordie Mug company initially, before expanding the dialects to include accents such as Yorkshire, Scouse and Manc to name but a few. Their items are definitely one-of-a-kind and make such great gifts and treats for your home. We’ll definitely be purchasing more items for ourselves and others! I do love to give Independant, small and local brands a shout out – so if you’re a new/small/local business, please do get in touch!