Southwood Stores is an online concept store by Hayley Southwood, where you will find handpicked, quirky, Scandinavian influenced gifts and homewares. Hayley believes passionately about empowering women and has recently launched her own in-house label GRAY, celebrating strong women.
I first came across Hayley and her online shop back in 2013. (I can’t believe it was 3 years ago?! Time sure does fly with a toddler in tow!) At that time, Hayley was the only UK stockist of Hello Apparel; and I went straight ahead and ordered a HELLO Jumper from her, along with one of our most loved prints that sat in Eli’s bedroom, The Mountain Print by Clare Nicholson. I always loved parcels from Hayley, with the attention to detail of packaging and customer care; with some treats even winging their way over to Berlin!
Watching Hayley, via Instagram, over the past few years has been wonderful. Seeing how her little shop has grown and expanded with wicked new products and new brands, through to the launch of her very own clothing label: GRAY By Southwood Stores. The ethos of Hayley and her shop is to be brave and follow your dreams. And she’s definitely succeeding there – having now opened her very own Southwood Stores showroom – where you can not only have a cuppa with the lady herself, but from here she also offers Social Media / Branding services with sessions operating on-site.
Details of showroom opening times are as follows:
First Saturday of the month 11am-2pm
I could buy everything that Southwood Stores have in stock, but here are some of my current favourites hitting the top of my #MoMWishlist:
Back to GRAY By Southwood Stores. Hayley worked really hard to find the right garments for her label – high quality and responsibly made. The slogan graphic prints are also locally screen-printed by a “woman owned business”. I think it’s fantastic that Hayley has stuck to her local roots here too – there’s nothing better than championing your local business community and spreading the love even further afield.
The sweatshirts are super soft, wash well and have a really flattering fit. I went for the WARRIOR sweatshirt. Because, well, we’re all WARRIORS. “The strongest people are not those who show strength in front of us, but those who win battles we know nothing about”. This is something that resonated deeply with me – and I do feel like a proper WARRIOR when I’m wearing my sweatshirt. It’s more than just words, isn’t it? It’s about how these things make you FEEL.
On top of alllllll this, Hayley is also hosting a series of Conversational Meet-Up’s, of like-minded Women. The recent one looked brilliant so look forward to the next Event’s being scheduled. You can find the latest details and tickets, here.
Hayley is a true inspiration and I look forward to seeing how Southwood Stores continues to grow and evolve! (Oh, and I can’t wait to have a cuppa with her in person at the new showroom soon!). Keep doing what you’re doing Hayley, everything about your being is amazing. Just remember to BREATHE (and get the kettle on!).
*NB: This is in no way a sponsored post. I just wanted to big up a Mama who I think is frikkin amazing*.
I first saw this jumper around 2 years ago. It was being adorned by the likes of Kate and Alexa; and like my favourite fashion-people I’d also lusted after the monochrome version of the now infamous 1970 slogan jumper. Much to my family and mates’
disgust confusion dislike, we’re big fans of the 1970’s. Fans of the fashion, music and most predominantly, the design and (Mid Century) interiors of the era. So this jumper struck more than *just* sartorial chord with me. But then I saw a Telegraph article on (aptly named) jewellery designer Sheherazade Goldsmith, and she was wearing a red version of my favourite woollen piece. Be still my beating heart…
So from then, I lusted for the red colourway. The super-soft Merino Wool. The cut and design. The design itself takes its signature motif from a book clipping that Freud used to wear pinned onto a plain jumper.
I do have splashes of colour in my mostly-black wardrobe and I would tend to go for red or green, unless its a vintage or leopard print (or red or green variations of leopard print!) of course.
So the red 1970 Jumper by the lovely Bella Freud is firmly on my NEED list. More or less at the top.
If you so desire, you can own this seemingly cult classic by clicking the link here: Bella Freud at Selfridges.com
Which colourway would you go for?
About Bella Freud:
Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.
She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart.
Bella launched her eponymous label in 1990. Her first collection featured sexy knitted dresses in bookish colours, mini tailored suits and a small selection of shoes and bags. Bella went on to win Most Innovative Designer at the London Fashion Awards in 1991 and produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella’s second film ‘More Clothes’ directed by Kate Garner was shot on 35mm film and showcased the SS 1992 collection.
Seasonal catwalk shows followed, then in 1999 Bella began her fashion film collaboration with John Malkovich, co writing and producing three short films: Strap Hanging, Lady Behave, and Hideous Man. In 2001 Bella also collaborated with rock icon Anita Pallenberg on Memo, a limited edition magazine featuring the AW2000 collection, inspired by the film Performance.
From March 2000 to 2003 Bella consulted for British heritage brand Jaeger, rejuvenating their image and bringing British dressing to a younger audience.
Bella’s love of film continued and in 2013 she art directed the short film Je T’Ecoute, produced by Laura Bailey starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut ‘Girl Boils Egg’ is a two minute film featuring Punk, commissioned by Nick Knight for SHOWstudio.com.
2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following.
I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.
As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the ‘Work Hard’ Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).
Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.
Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.
There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.
Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!
Check out more from Nor-Folk here.
Nor-Folk is a graphic design-led lifestyle brand founded by husband-and-wife graphic designers who reside in Norfolk, UK.
“Together, we design and curate apparel and products for the whole family with a timeless minimalist design aesthetic.
“We create and sell products we love and want in our own lives. We passionately adhere to the sentiment ‘less is more’ and ‘quality over quantity’ in our product creation.
“Our family and adventures are our canvas and muse – we invite you to share in our journey and that of our contributors via our Journal.
“Together, we are the Nor-Folk.”
*NB: This is in no way a sponsored post. I just wanted to big up a brand whom I think is frikkin amazing*.
So, as dedicated followers of 1970’s interiors, we have been ridiculed a lot – to say the very least.
Some of the following statements are just a few of the regular comments that we get when people come by our house:
“Oh god, my Nana had that when I was a kid.”
“Christ, it’s like walking into a time warp in ‘ere.”
“Erm, my Nana called, she wants her crockery/cushions/lampshade/curtains* back” (*delete as appropriate).
I’d say our parents are most opposed to our fondness of all things 70’s. Apparently, they despised the era and just don’t “get” our love and adoration for the prints, the colours, the design, the style – the loveliness! We’ve had 7 houses in our 10 year courtship, so far – we love the 1970’s and we the feelings are mutual, we’re sure. We’ve collected some absolute treasures over the years – and the 7 houses – and we’ve also had some wonderful things handed down to us. We love that the majority of our ‘time warp’ of a house has a story. Most item’s aren’t just things that we bought for the sake of having a fruity looking house – there is sentiment and lasting memory.
As I have mentioned MANY a time, Little Bird by Jools is literally my favourite brand – EVER. I’ve always wanted to dress our children in that 70’s fashion – but not in the itchy or dowdy fabric’s and styles. Little Bird is spot on with design, colour and that whimsical nostalgia that surrounds being an actual CHILD. It’s a little bit of US.
So, as soon as I clapped eyes on these fruity pyjama’s, I just had to have them! I ADORE them. I bought them back in July when they were first released and kept them for Eli’s 2nd birthday. It was so tough to not break them out of the wrapping paper! We’ve also kept the wellie’s for The Big Feastival at the weekend too. I’m definitely going to have to dress Eli in both, like the campaign – he’ll look wicked!
As you can imagine, I was pretty shocked when some of the usual folks – who would regularly give us jip for our 70’s affection – commented on the first photo of Eli, above, saying how much they loved Eli’s pj’s… and then I had a dozen comments across the social channels asking where they could purchase such wonderful sleepwear! Oh how the tables have turned… and I LOVE IT! I know they’re still just printed pyjama’s, with a retro inspiration – and I know that just because someone likes these pyjama’s, they’re not automatically going to LOVE our house and the rest of the clothes we dress Eli in. But it’s a start… and we love it all regardless, so we’re not changing for nobody! Hurray to the 1970’s!
These ‘Retro Pyjamas’ are available in store and online at Mothercare.com now – just click here to purchase!
Following the amazingly successful sweater collaboration last year, Meadham Kirchhoff and online retailer, Amazon, have joined forces again for this incredible 4-piece silk scarf collection.
London Fashion Week design duo Edward Meadham and Benjamin Kirchhoff are famed for their rebellious take on fashion. This second collaboration with Amazon Fashion is an exclusive collection of four distinctive scarves, in the spirit of the designers’ main catwalk collections.
I was absolutely thrilled to be asked to get involved with this collaboration as I’d very much enjoyed their initial offering with Amazon – and we all know how Meadham Kirchhoff flies out of Topshop!
My absolute favourite scarf from this collection is ‘PEARLS’. The print is so pretty, and of course, I love all things gold. I really like how it’s been styled on the model too (take a look at all the below photos for some unique scarf styling!).
Each silk scarf is pretty massive and measures 120cm x 120cm! So LOTS of value for the £75.00 price tag. These scarves are all limited edition and can only be purchased from Amazon Fashion, here: MEADHAM KIRCHHOFF FOR AMAZON FASHION. PLUS, if you’re UK based you already qualify for FREE delivery – BOOM!
“Pearl scarf is an ornate design of baroque gold detailing and drop pearls that we featured in our S/S 13 collection”.
Click here to purchase the PEARL scarf.
“The Drawings scarf is a visual archive of Edward’s sketches from the ‘Cosmology of Women’ Autumn’11 show”.
Click here to purchase the DRAWINGS scarf.
“The Curtains scarf features signature imagery from our Spring/Summer ’13 collection, in this case opulent swaggered curtains with ornate gold fringes”.
Click here to purchase the CURTAINS scarf.
“The Ballerina scarf features the tiny ballerina motif from our Autumn/Winter ’13 collection in a fresh new colourway. The artwork originates from a vintage silk scarf”.
Click here to purchase the BALLERINA scarf.
Which is your favourite scarf? And are there any different ways you’d style any of these scarves?
NB: I was sent the Meadham Kirchhoff x Amazon ‘PEARL’ scarf, for free, for the purposes of this review. All opinions in this review are my own and are 100% honest.
This week I received the most wonderful book in the post – “Belle & boo, and the Very Merry Christmas.”
We’re mad on Christmas, always have been – always will be. I think most people are surprised our tree and decorations aren’t up yet to be honest… but we’re traditionalists since Mr Eli arrived, getting a real tree again this year, on 1st December.
Anyway, I digress. We had decided last year, that we would buy Mr Eli a Christmas book every year; that we would sit and read on Christmas Eve. Last year we went classic with The Night Before Christmas, by Clement. C. Moore. This Christmas Eve, we’ll be reading our amazingly beautiful “and the Very Merry Christmas” book by Belle & Boo creator, Mandy Sutcliffe.
I’d had this book on my ‘wish list’ since it was announced on pre-order. I was TOO excited. So imagine my absolute joy at opening the book and seeing the below specially signed copy from Mandy herself.
I’ve had a very quick flick through the first few pages, but do not want to look further – I don’t want to spoil our Christmas Eve read!
But from what I’ve seen, I can assure you, this is a very pretty book that will make just the perfect Christmas present for any little one! We really cannot wait to read this one.
Do you have any Christmas traditions you and your family create year-on-year?
I LOVE finding new Childrenswear brands. Hello Apparel has been on my radar for a little while – I just haven’t gotten round to writing up my Brand In Focus for them!
Hello Merch is an independent company started in 2008 by Sam Means as an outlet for artists to manufacture and sell merchandise online and on tour, without giving up their rights by signing major label-style merch contracts. Hello Apparel is available for Adults as well as kids; although, I think the kids range is much cooler! ;o
Unfortunately, Hello Merch is just available for import at the minute. But the ever so lucky Southwood Stores will be the ONLY UK stockist very, very soon! So keep your eyes peeled! I actually cannot wait!
Here are my favourite pieces, that I’d love to dress Mr Eli in!
Hello Individual Onesies,$18.00.
We’re still yet to properly decorate and sort out Mr Eli’s stomping ground, otherwise known as his
quarters bedroom. But that doesn’t stop me trawling the internet for neat finds like this one!
I just LOVE this 50’s inspired print by Ingela P Arrhenius. Mr Eli is a Leo the Lion himself, so I thought this would be quite fitting for his bedroom. (Not that we’re a family of the zodiac I might add!).
I found this print on Archie’s Boutique and here is what they say about it:
This lovely chap has so much character and personality!
Ingela P Arrhenius’ Lion poster is full of vibrant colours that are guaranteed to brighten up any room, whether it be a child’s or adults.
Stockholm based artist Ingela Arrhenius designs the most wonderful cartoon-like illustrations that are inspired by work from the 50s and 60s.
50 x 70 cm
There are several other prints available online too – such as a Tiger print and Alphabet print. Just so cool.