\ BRAND IN FOCUS | SAINT LAURENT. | The Memoirs of Maternity
February 6, 2014 0

BRAND IN FOCUS | SAINT LAURENT.

That’s right, SAINT LAURENT.

Saint Laurent Creative Director, Hedi Slimane, decided to drop the ‘Yves’ ahead of the ready-to-wear collection during Fashion Week last year. A bold move, that of course did not come without criticism. A spokeswoman for Slimane said “he was drawing inspiration from 1966, when the ready-to-wear line was launched as Saint Laurent Rive Gauche. The name changed again after Saint Laurent retired. He produced the label’s last haute couture collection in 2002, and died in 2008. The founder himself may have approved, as he enjoyed making radical changes: he became the first couturier to diversify into ready-to-wear, pioneered the trouser suit and introduced the first black models to Paris catwalks.”

I was confused when I first saw ‘SAINT LAURENT’. I steered clear. But now I am well and truly obsessed. The re-brand has been magnificent. I want it ALL.

WOYVDW840003GOL_1_largeWOYVDW840003GOL_5_large

SAINT LAURENT – Gold Vermeil Bapteme I.D. Bracelet, £260.00 | Available from MatchesFashion.com

WOYVA7840005WHI_5_large

SAINT LAURENT – Polka Dot Silk Blouse, £605.00 | Available from MatchesFashion.com

Screen Shot 2014-02-02 at 12.19.23
SAINT LAURENT – Medium Bucket Bag, £1265.00 | Click here to purchase from Selfridges.com
WOYV1M840004BLK_2_largeWOYV1M840004BLK_1_large
SAINT LAURENT – Rock Suede Chelsea Boots, £695.00 | Available from MatchesFashion.com

WOYVSS840002GRY_5_large
SAINT LAURENT – Zip Jersey Sweater, £395.00 | Available from MatchesFashion.com

385128_fr_xl
SAINT LAURENT – Slit Detail Leather Pants, £3, 395.00 | Available from Net-a-Porter.com

Screen Shot 2014-02-02 at 10.44.52
SAINT LAURENT – Paris Suede Court Shoes, £390.00 | Click to purchase at Selfridges.com

118-2000644-324823BOO0J4136_MARINE_M
SAINT LAURENT – Sac Du Jour, £1560.00 | Click to purchase at Selfridges.com

50146553xm_13_f

SAINT LAURENT – Classic Babylone Art Deco Ring, £395.00 | Available from SaintLaurent.com

402133_in_xl

SAINT LAURENT – Leather Card Holder, £110.00 | Available from Net-a-Porter.com

 

 

Leave a Reply