BRAND IN FOCUS | Little Bird, by Jools Oliver at Mothercare.

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We’re HUGE fan’s of the Oliver’s in our house. Most food I cook, on a daily basis, is a recipe derived from one of our many Jamie Oliver cookbooks.

When I heard about Jools, Jamie’s better  other half, designing the Little Bird collection for Mothercare I just KNEW it was going to be amazing. (I’ve been meaning to write this one for a while!) I’ve always loved the quirky, cool and relaxed way Jools dresses her beautiful 3 girls and little boy. The Little Bird collection is reminiscent of just that – the fun, but trendy, way Jools dresses her own children – plus some harping back to the 1970’s and her own childhood memories for good measure too.

I thought I’d share my favourite Boy’s pieces from the latest collection for A/W 13.  Albeit, Jools has cleverly made some of the pieces unisex – so great if you do have more than one child, the clothing can be passed on and around.

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Little Bird by Jools, Long Sleeved Graphic Print T-Shirt, £7.00 – £8.00
We do have a penchant for 70’s design and interiors. Have to say, we’ve not yet really dressed Mr Eli is anything 70’s related as yet. Aside from his Converse, Fred Perry, dinosaur print tee’s,  oxford shirts and skinny jeans. Things like that just look like modern-day as fashion’s are always revived like that. But I LOVE this 1974 long sleeve tee. Lovely and bright and will go with everything.

 

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Little Bird by Jools, Desert Boots, £16.00.
These mock suede boots are just amazing – such a classic style. Just like what Daddy wears! You can choose between the red or yellow laces – which is great for outfit matching. Wear these boots with chino’s or jeans for a comfortable, smart or casual look.

 

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Little Bird by Jools, Dark Wash Jeans, £10.00 – £11.00.
A lovely pair of unisex jeans in a nice dark denim colourway. I’ve seen Buddy Oliver sporting these and he looks super cool. These dark wash jeans feature a classic design which can be worn in many seasons to come. They have a mock leather back pocket patch and contrasting stitching inside. Team with colourful tees and shirts for a cool and casual look.

 

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Little Bird By Jools Brown Cord Trousers, £10.00
A MUST for the 70’s wardrobe – the humble brown corduroy trouser. These soft cord trousers have a straight leg, so perfect for Mr Eli keeping that skinny-fit silhouette going. These trousers will look incredible with Eli’s classic Converse Low-Tops and a bright print top – or with a smart shirt tucked in!

 

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Little Bird by Jools Socks- 5 Pack, £6.00 – £6.50.
How cute are these socks? Love the way they’ve been displayed in the campaign imagery too. You can’t go wrong with a bright and playful pair to jazz up an outfit. They’re great value in a pack of 5, to be washed and worn during the week. Each pair has contrasting toe and heel colours and ‘Little Bird’ stitched onto the bottom.

 

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Little Bird by Jools Cool Pyjamas, £12.00.
Saving the best till last… I love, love, LOVE these pyjama’s. They’re so, well, COOL! With Eli wearing his Boots & Bar on a nighttime, we have to cut holes into his baby grow’s so that we can fit the bar through. It makes it a little easier for us if we need to remove the bar – and I think it makes it a little bit more comfortable for him too. I’m thinking now might be the time to switch baby grow’s for PJ’s! No more messing about with cutting holes into lovely baby grow’s, that can’t be used again. But my oh my, how adorable does the little chap in the campaign shot look here? Love the styling!

MM.

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Want To Know More?
The Little Bird clothing range from Jools Oliver has been developed to reflect the unique and modern approach to motherhood that Jools enjoys with her wonderful family. From gorgeous newborn baby clothes to stylish and fun boys and girls clothes, this exciting clothing range is easily mixed and matched, the Little Bird range really is great value for money.

Inspired by Jools’ own childhood memories of growing up in the Seventies, this boutique collection is not about short-lived trends, but an eclectic mix of iconic, timeless pieces, that every child between six months to five years will want to wear.

You pick, they mix!

Loved by Jools, designed to be mixed and matched by you and your brood.

Don’t Forget…
Take a look at the rest of the fantastic Little Bird by Jools collection, exclusive to Mothercare.

3 thoughts on “BRAND IN FOCUS | Little Bird, by Jools Oliver at Mothercare.

  1. Wow, that’s a wonderful post. You really have an elegant taste when it comes to children’s fashion. Although it is simple, your choices are vibrant and rather stylish. Thanks a lot.

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